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MEDIA/MARKETING
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Top people in media according to the Guardian
The Guardian has issues its top 100 people in media list. Women make up on 18 of the 100.
Here is the criteria to get on the list:
A panel of experienced media watchers from the worlds of politics, journalism, advertising, television and the interne...more
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KICK IT UP! launches at FIFA World Cup
Soccer (or football as it’s known around the globe) is the world’s most popular sport, and Global Girl Media is using the largest international soccer event to help young women find their voices. The non-profit org’s pilot project KICK IT UP! has ...more
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Our Game Magazine published by women soccer players
A new women’s soccer pub, Our Game Magazine, was launched with some fanfare this week. Founded by Khaled El-Ahmad, Our Game is a women’s soccer magazine created by current and past players for players and fans all around the world.
With the mission ...more
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Christiane Amanpour Signs Off from CNN
Christiane Amanpour signed off from CNN this weekend after 27 years. Check out this montage of interviews from over the years. Notice how many dudes she interviews and remember that the world is still run by men. I will look forward to seeing Amanpo...more
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Fighting Cyber Bullying: A more serious issue than it seems
I was intently watching Teen Mom on MTV when I was overcome with irritation due to the fact that a commercial break interrupted a seriously intense moment. With no other choice but to stare at the screen and wait for my show to come back on, I sat listeni...more
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Best of ‘09: Forming a community, WomenTalkSports.com
This post is the start of a series this week in the WomenTalkSports.com network titled “Best of ‘09.” Throughout this week, our community will be posting about their favorite moments in women’s sports in 2009.
There’s no doubt, 2009 was an exci...more
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How a sports brand can create awareness through viral video
One of the best viral videos I’ve seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect.
Although the campaign’s mission is not overtly obvious, the interactive video (se...more
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National Love Your Body Day
A headline from the Tucker Center blog alerted me to the fact that today is Love Your Body Day. The Tucker Center, by the way, is a think tank at the University of Minnesota that studies girls and women in sport. Lots of great resources and definitely...more
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Marketing To Women..... Some Common But Costly Mistakes
Women account for 85% of all consumer purchases including everything from Autos to Health Care and they spend about $5 Trillion annually which is about half of the USA GDP. It is predicted than over the next decade women will control two thirds of co...more
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Tampax: A suitable sponsor for female athletes?
Serena Williams' print ad with Tamax titled Serena Williams vs. Mother Nature. Photo credit: Brandweek.com
I continued to read Joe Favorito’s blog today and also saw his post about Tampax. I have such strong feelings on this subject that I just could...more
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