BUSINESS
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Degenderizing Disney
I find it pretty hysterical that the folks at Disney are freaking out and changing the names of their movies so they don’t alienate boys who won’t come and see a movie with the name princess in the title. Of course they would never freak out if girl...more
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Touring Women-Owned Businesses in a Fleet of Chevy Vehicles
I recently joined a team of a dozen Los Angeles-area women bloggers to participate in the Best of LA Women-Owned Businesses Tour, sponsored by Chevrolet. Together, we had a chance to experience five 2010 Chevrolet vehicles -- a Camaro, Malibu, Avalanch...more
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Alice in Wonderland – First $200 Million Movie of 2010
So the first big hit of 2010 is a movie about a girl. Uh oh. Remember yesterday’s post about Degenderizing Disney? Funny thing is Alice in Wonderland over the last two weeks has made $221 million in the US and $221 million overseas is a Disney mov...more
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Guess What? Women buy more movie tickets than men
You know that whole conversation about how women don’t go to the movies and are not a film market? You know that conversation that we hear over and over as the big reason why we are inundated with crappy boy films week in and week out.
Well thanks to...more
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India's economy and women's influence
What a great time to be in India! I am having the good fortune of visiting this great country for the next couple of weeks and it is such an exciting time. On March 8, which is International Women's Day, The Women's Reservation Bill was the topic of di...more
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Los Angeles Sol of WPS to fold
Goodbye Sol. We hardly knew ya. After attending most of the home games at the Home Depot Center, and watching some great soccer, it is with huge sadness we learn that the Los Angeles Sol folded today. The notice comes after one season, despite the sta...more
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Maria Sharapova signs record-breaking contract with Nike
If you’re an up and coming sports superstar, you may be interested to know a bit about the business of sports.
This week it was announced that Russian tennis champ Maria Sharapova has renewed her sponsorship agreement with Nike for $70 million (yikes) ...more
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Sandra Bullock makes Box Office history
Sandra Bullock started out 2009 pretty much off the Hollywood radar screen. She hadn’t made a movie for two years, and since most people never thought a woman over 40 could score box office successes, her upcoming films weren’t taken very seriously....more
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New Moon brings a new dawn in Hollywood
On Friday morning Hollywood woke up to the realization that fangirls can be as rabid as fanboys. By Saturday morning they realized that two BIG records had been broken, including the highest midnight screening opening and the best opening date in histor...more
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Precious kills at the box office
This weekend catapulted Precious to the top of the Oscar list with a record setting debut in theatres. Let me say that again- RECORD SETTING DEBUT. It made $1.8 million dollars on a total of 18 screens. That is an average of $100,000 per screen whic...more
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Executive Moves: Donna Langley becomes Co-Chair at Universal
I guess we should look at this moment as a glass half full moment. Big congrats to Donna Langley the former president of production who recently returned from maternity leave to get promoted to a big new job co-chair of Universal Pictures.
While I thin...more
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Marketing To Women..... Some Common But Costly Mistakes
Women account for 85% of all consumer purchases including everything from Autos to Health Care and they spend about $5 Trillion annually which is about half of the USA GDP. It is predicted than over the next decade women will control two thirds of co...more
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Penske backs out; General Motors to stop Saturn's orbit
In a shocking last-minute decision made just a day before contracts were to be finalized, the Penske Automotive Group has announced that it has ended its discussions with General Motors to acquire the Saturn automobile brand. This very disappointing ne...more
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Female Athletes: Here comes everybody
Clay Shirkey's book: Here Comes Everybody. Photo credit: Aworkinglibrary.com
This blog post is part of my ongoing weekly series discussing the role of social media and female athletics. My latest reading is Here Comes Everybody by Clay Shirkey. This...more
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