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"gatorade" Articles & Blogs:

WPS gives us the publicity campaign we've been looking for!
This campaign is the first I've seen for the WPS that looks like it was designed by people who play and/or watch the sport. These ads are actually quite traditional - when promoting men's sports.  Women's soccer hasn't gotten this treatment (closest...[Read on]
Chiney Ogwumike chosen as Gatorade High School Athlete of the Year
The biggest names in high school and professional sports convened in Los Angeles today as Gatorade honored the top prep male and female athletes with the eighth annual High School Athlete of the Year awards.  Just yards from L.A. Live’s Nokia Theatre a...[Read on]
Top power female athletes of 2011
Apparently Bloomberg BusinessWeek creates an annual Sports Power list by choosing the 100 most powerful athletes on and off the field. This year's Power Sports 100 was pretty disappointing in regards to the number of women that were selected. In fact, ...[Read on]
Sparks to retire Lisa Leslie’s jersey
The Los Angeles Sparks will retire the jersey (No. 9) of WNBA legend Lisa Leslie on tonight, August 10th as the Sparks match-up against the Indiana Fever at 7:00pm at STAPLES Center. Leslie, who led the Sparks to back-to-back WNBA Championships in 2001 a...[Read on]
Soccer: Remembering the women
I have not watched one second of the men's World Cup. And yet it seems to be the only thing I can blog about these days. (I do have a post coming about working out in skirts--so stay tuned for something non-soccer. Not that there's anything wrong with...[Read on]
"In one generation, young girls have gone from hoping there's a team to hoping they can make the team." -Mary Jo Kane
In America, we’re all about the scores, the highlights, and the numbers…. So let’s take a look at some Title IX numbers: In 1972, the average number of women’s sports teams offered per school was about 2… now, 38 years lat...[Read on]
Does Nike owe the USWNT?
First, let me apologize for being a tad tardy to this topic. The American blogosphere moves quickly (particularly during a World Cup) and its celerity beat me on this one. Late last week, questions of sexism and male privilege were raised over ...[Read on]
espnW: Finally, a brand for female athletes
ESPN, the worldwide leader in sports, recently announced a bubbling business from within called espnW, a brand completely driven for and by sports-minded women. Now, before you jump to conclusions based upon the espnW name, I simply ask that you first hea...[Read on]
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