"marketing" Articles & Blogs:
Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
| Adrienne Lofton is the Senior Marketing Director at Under Armour. She played volleyball at Howard University and then worked her way up from being an intern at Gap, to positions at GM and Target, to where she is now. I interviewed her as she took a break ...[Read on] |
Queen Rania's New United Nations Position
| Kate Middleton, the longtime girlfriend of Prince William, second in line to the British throne, was caught on video at the Online Marketing Show, in London. She was attending the two-day event on behalf of her parents' party-supplies company, Party Piece...[Read on] |
Tampon TV: marketing o.b., and alternatives to consider
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Tired of the o.b. tampocolypse story yet? We're not. The o.b.s are still missing, and folks are beginning to turn to alternatives (more on that later). That's all good, I think. But what you young folks might not realize, is that once upon a time o.b. ...[Read on] |
Happy Birthday to the Yeah Yeah Yeahs
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Please allow me to introduce myself. My name is Lauren and I recently quit my job in music marketing to return to my first love: writing. BUST has been so kind as to allow me a venue for this time of rediscovering that music can actually be awesome and no...[Read on] |
Wino Wednesday: Mad Housewives Gone, Well, Mad
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Isn’t this just precious? I have no freaking clue how the wine tastes, but really… the marketing is genius. And if you visit their site, they have recipes too! Aptly named “Mad Cooking!” Hilarious!
...[Read on] |
Women in Business: Sports Marketing
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What do you want to be when you grow up?
No matter what your age, it's always fun to think about what you want to do for a living. Whether it's a first career, a new career or a career shift, you can look to a group of remarkable women who are forging...[Read on] |
Will Women Rule the Box Office This Summer?
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One of Variety’s stories today leads with the following headline “Women take center stage at summer B.O.” Psych. It seems that finally people are thinking about how women have box office potential to match the guys.
About fing time.
Warner Broth...[Read on] |
WPS restructuring means loss of jobs, move towards decentralization
| Women’s Professional Soccer issued a public release on Monday evening stating, “League staff has been restructured…while league marketing resources have been shifted to the team level in order to focus locally on attendance a...[Read on] |
Marketing sports stars: men vs. women
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With the World Figure Skating Championships taking place in Los Angeles right now, it’s interesting to note that skating is one sport where the ladies outperform the men when it comes to media and marketing perks.
So what exactly makes a sports star ma...[Read on] |
Women & Hollywood on Panel at the Long Island International Film Expo on Sunday
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I’ll be participating in a panel entitled: WOMEN IN CHARGE: Kicking Open The Doors To The Film Industry on Sunday, July 11th from 12-1pm on Long Island.
Location: Filmmakers Lounge @ BELLMORE MOVIES (222 Pettit Ave. Bellmore, NY 11710).
If you are ar...[Read on] |
Reebok wants you!
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Reebok, once a broad force in the U.S. footwear market, is trying to start over by returning to its niche roots.
The brand, which has seen its sales and profile evaporate since being sold to Adidas for $3.8 billion in 2005, is hoping a series of major in...[Read on] |
Visa Honors Winter Olympian Julia Mancuso
| Longtime U.S. Ski Team and U.S. Snowboarding partner Visa Inc. (NYSE: V), a Worldwide Olympic Partner for more than two decades, Thursday released a special edition television commercial celebrating Team Visa athlete Julia Mancuso’s second silve...[Read on] |
Q & A with Girls in the Game
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Girls in the Game is a leading girls' health and fitness organization in Chicago that provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health an...[Read on] |
BANDSLAM’S Vanessa Hudgens made honorary Girl Scout
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Vanessa Hudgens honorary Girl Scout
Walden Media – distributor of the film BANDSLAM, kicked off its partnership with the Girl Scouts of Greater Los Angeles with a special premiere screening of their new film.
Nearly 400 Girl Scouts, from ages 6 to 1...[Read on] |
Marketing To Women..... Some Common But Costly Mistakes
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Women account for 85% of all consumer purchases including everything from Autos to Health Care and they spend about $5 Trillion annually which is about half of the USA GDP. It is predicted than over the next decade women will control two thirds of co...[Read on] |
Top people in media according to the Guardian
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The Guardian has issues its top 100 people in media list. Women make up on 18 of the 100.
Here is the criteria to get on the list:
A panel of experienced media watchers from the worlds of politics, journalism, advertising, television and the interne...[Read on] |
Marketing Sports: “Wine & Pampering” v. “Beer & Back Waxing”
| So after posting my last blog “Are Women Sport Fans?” I had a couple conversations with colleagues about female sport fans and how we “market” sport to women which spurred some additional thoughts. As I mentioned previously, females comprise 53% o...[Read on] |
Drivers are interested in intelligent vehicle sensing features despite limited familiarity
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As automotive technology increases with new innovations like Ford’s Curve Control, consumers have a growing interest in several other new technologies geared toward safety and accident prevention. A study entitled AutoTECHCAST, conducted by Harris Int...[Read on] |
Women at the Top
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Nancy Utley has been promoted to the presidency of Fox Searchlight Pictures. She shares the title with Stephen Giula. Utley has been making Fox Searchlight quite hot of late as the COO overseeing marketing and distribution of movies like Juno to the t...[Read on] |
Tobacco Companies Target Women, Say Foes
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Antismoking groups are taking on tobacco industry for targeting womenPost | 02/26/2009 4:15 pm
The tobacco industry has never been known for subtlety — and that’s no less true in their marketing toward women, say antismoking groups.
The ...[Read on] |
Join AskPatty's first-ever Car Care Twitter Party for Tips and Fun Prizes!
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Ladies, we are so excited about our first-ever car car Twitter Party!
Please come to @AskPatty April 20, 2010 from 9pm to 10pm (EST) to ask questions and get answers about:
* Car care* Tips and maintenance* Car buying and selling.
Our event w...[Read on] |
117 Foot Locker stores will hang up their laces
| Foot Locker
Inc. has recently announced that they will close 117 stores in the coming
weeks. The athletic retailer and sneaker giant made the move in order to strengthen brand positioning, re-organize and focus more on the female consumer.
The Company
wi...[Read on] |
Women Use Peer-To-Peer Car Shopping To Avoid Dealer Sales Environment
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A growing number of women are using the company's peer-to-peer (P2P) marketplace as a way to shop for a vehicle lease, reports LeaseTrader.com, the nation's most popular online lease swap marketplace for car leases.
A significant portion of feedback col...[Read on] |
Disney Swears off Princesses
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In a move that should have progressive minded parents across the country and the world cheering, Disney last week said that they would no longer be producing fairy tale movies, and folks that means no more princess movies.
No more big pink dresses, no ...[Read on] |
What was Pepsi thinking?
| WTF? No exactly sure what they were thinking, but Pepsi recently created an iPhone application called "AMP UP Before You Score" -- aimed at helping men "score" with women -- to promote its AMP energy drink.
The application provides pick-up lines and othe...[Read on] |
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