"marketing-and-advertising" Articles & Blogs:
Killing Me Softly: Images of Women in Advertising
| In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range ...[Read on] |
The Old Media Is Dead—Really, Truly
| The world is about to radically change. Let me explain. The Internet business, which began to radically change the world in the mid-nineties, stalled out in 2001 partly because the Internet didn’t work very well. It just wasn’t fast enough to do all t...[Read on] |
Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
| Adrienne Lofton is the Senior Marketing Director at Under Armour. She played volleyball at Howard University and then worked her way up from being an intern at Gap, to positions at GM and Target, to where she is now. I interviewed her as she took a break ...[Read on] |
Tobacco Companies Target Women, Say Foes
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Antismoking groups are taking on tobacco industry for targeting womenPost | 02/26/2009 4:15 pm
The tobacco industry has never been known for subtlety — and that’s no less true in their marketing toward women, say antismoking groups.
The ...[Read on] |
Queen Rania's New United Nations Position
| Kate Middleton, the longtime girlfriend of Prince William, second in line to the British throne, was caught on video at the Online Marketing Show, in London. She was attending the two-day event on behalf of her parents' party-supplies company, Party Piece...[Read on] |
Notice something about the guys in ads lately?
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According to a study done by NBC Universal, there's a new trend in advertising that is proving very effective at capturing the female consumer. According to the January data from Women at NBCU’s Brand Power Index, brands that embraced the “softer...[Read on] |
Top people in media according to the Guardian
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The Guardian has issues its top 100 people in media list. Women make up on 18 of the 100.
Here is the criteria to get on the list:
A panel of experienced media watchers from the worlds of politics, journalism, advertising, television and the interne...[Read on] |
Visa Honors Winter Olympian Julia Mancuso
| Longtime U.S. Ski Team and U.S. Snowboarding partner Visa Inc. (NYSE: V), a Worldwide Olympic Partner for more than two decades, Thursday released a special edition television commercial celebrating Team Visa athlete Julia Mancuso’s second silve...[Read on] |
Ken Dumps Barbie Over Deforestation
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Greenpeace UK recently launched a new campaign against toy companies’ (excessive and unnecessary) packaging which use resources that are destroying Indonesian rainforests, and thereby endangering orangutans, elephants, and tigers. Their target is Ma...[Read on] |
Got One of Ralph Lauren's Opening Ceremony Hats? You Could eBay It for $200
| Shaun White, center, sporting Ralph Lauren gear at the Vancouver Winter Games opening ceremony. As Team U.S.A.’s first Olympic medalist, mogul skier Hannah Kearney, summed it up best when we saw her yesterday: “It’s been a good Olympics for swag,”...[Read on] |
Disney Swears off Princesses
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In a move that should have progressive minded parents across the country and the world cheering, Disney last week said that they would no longer be producing fairy tale movies, and folks that means no more princess movies.
No more big pink dresses, no ...[Read on] |
Tampon TV: marketing o.b., and alternatives to consider
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Tired of the o.b. tampocolypse story yet? We're not. The o.b.s are still missing, and folks are beginning to turn to alternatives (more on that later). That's all good, I think. But what you young folks might not realize, is that once upon a time o.b. ...[Read on] |
Happy Birthday to the Yeah Yeah Yeahs
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Please allow me to introduce myself. My name is Lauren and I recently quit my job in music marketing to return to my first love: writing. BUST has been so kind as to allow me a venue for this time of rediscovering that music can actually be awesome and no...[Read on] |
Wino Wednesday: Mad Housewives Gone, Well, Mad
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Isn’t this just precious? I have no freaking clue how the wine tastes, but really… the marketing is genius. And if you visit their site, they have recipes too! Aptly named “Mad Cooking!” Hilarious!
...[Read on] |
How cell phone companies can save women’s professional sports
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So I’ve been brainstorming for the past 24 hours about ways women’s professional sports can generate popularity (see yesterday’s posts for details about my call with @WNBA).
One of my ideas (which came out of that brainstorm) is that cell phone com...[Read on] |
Women in Business: Sports Marketing
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What do you want to be when you grow up?
No matter what your age, it's always fun to think about what you want to do for a living. Whether it's a first career, a new career or a career shift, you can look to a group of remarkable women who are forging...[Read on] |
Will Women Rule the Box Office This Summer?
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One of Variety’s stories today leads with the following headline “Women take center stage at summer B.O.” Psych. It seems that finally people are thinking about how women have box office potential to match the guys.
About fing time.
Warner Broth...[Read on] |
WPS restructuring means loss of jobs, move towards decentralization
| Women’s Professional Soccer issued a public release on Monday evening stating, “League staff has been restructured…while league marketing resources have been shifted to the team level in order to focus locally on attendance a...[Read on] |
Is the Auto Industry a Woman's Nation?
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Equal pay, equal housework, and more government obligations to women workers were all on the table at Monday's Center for American Progress conference I attended on live blogger podcast through California First Lady Maria Shriver's report on women in the...[Read on] |
Marketing sports stars: men vs. women
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With the World Figure Skating Championships taking place in Los Angeles right now, it’s interesting to note that skating is one sport where the ladies outperform the men when it comes to media and marketing perks.
So what exactly makes a sports star ma...[Read on] |
Women & Hollywood on Panel at the Long Island International Film Expo on Sunday
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I’ll be participating in a panel entitled: WOMEN IN CHARGE: Kicking Open The Doors To The Film Industry on Sunday, July 11th from 12-1pm on Long Island.
Location: Filmmakers Lounge @ BELLMORE MOVIES (222 Pettit Ave. Bellmore, NY 11710).
If you are ar...[Read on] |
Reebok wants you!
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Reebok, once a broad force in the U.S. footwear market, is trying to start over by returning to its niche roots.
The brand, which has seen its sales and profile evaporate since being sold to Adidas for $3.8 billion in 2005, is hoping a series of major in...[Read on] |
Q & A with Girls in the Game
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Girls in the Game is a leading girls' health and fitness organization in Chicago that provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health an...[Read on] |
Mad Men, brought to you by women
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Betty Draper takes aim at stereotypes, thanks to Mad Men's women writers
If you're anything like me, you can barely contain your excitement that season 3 of Mad Men begins on Sunday. It took me awhile to get around to watching the show (I didn't bother t...[Read on] |
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