"marketing-to-women" Articles & Blogs:
Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
| Adrienne Lofton is the Senior Marketing Director at Under Armour. She played volleyball at Howard University and then worked her way up from being an intern at Gap, to positions at GM and Target, to where she is now. I interviewed her as she took a break ...[Read on] |
Tampon TV: marketing o.b., and alternatives to consider
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Tired of the o.b. tampocolypse story yet? We're not. The o.b.s are still missing, and folks are beginning to turn to alternatives (more on that later). That's all good, I think. But what you young folks might not realize, is that once upon a time o.b. ...[Read on] |
Queen Rania's New United Nations Position
| Kate Middleton, the longtime girlfriend of Prince William, second in line to the British throne, was caught on video at the Online Marketing Show, in London. She was attending the two-day event on behalf of her parents' party-supplies company, Party Piece...[Read on] |
Marketing Sports: “Wine & Pampering” v. “Beer & Back Waxing”
| So after posting my last blog “Are Women Sport Fans?” I had a couple conversations with colleagues about female sport fans and how we “market” sport to women which spurred some additional thoughts. As I mentioned previously, females comprise 53% o...[Read on] |
Will Women Rule the Box Office This Summer?
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One of Variety’s stories today leads with the following headline “Women take center stage at summer B.O.” Psych. It seems that finally people are thinking about how women have box office potential to match the guys.
About fing time.
Warner Broth...[Read on] |
Women in Business: Sports Marketing
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What do you want to be when you grow up?
No matter what your age, it's always fun to think about what you want to do for a living. Whether it's a first career, a new career or a career shift, you can look to a group of remarkable women who are forging...[Read on] |
Tobacco Companies Target Women, Say Foes
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Antismoking groups are taking on tobacco industry for targeting womenPost | 02/26/2009 4:15 pm
The tobacco industry has never been known for subtlety — and that’s no less true in their marketing toward women, say antismoking groups.
The ...[Read on] |
Women & Hollywood on Panel at the Long Island International Film Expo on Sunday
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I’ll be participating in a panel entitled: WOMEN IN CHARGE: Kicking Open The Doors To The Film Industry on Sunday, July 11th from 12-1pm on Long Island.
Location: Filmmakers Lounge @ BELLMORE MOVIES (222 Pettit Ave. Bellmore, NY 11710).
If you are ar...[Read on] |
Women at the Top
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Nancy Utley has been promoted to the presidency of Fox Searchlight Pictures. She shares the title with Stephen Giula. Utley has been making Fox Searchlight quite hot of late as the COO overseeing marketing and distribution of movies like Juno to the t...[Read on] |
Marketing sports stars: men vs. women
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With the World Figure Skating Championships taking place in Los Angeles right now, it’s interesting to note that skating is one sport where the ladies outperform the men when it comes to media and marketing perks.
So what exactly makes a sports star ma...[Read on] |
What was Pepsi thinking?
| WTF? No exactly sure what they were thinking, but Pepsi recently created an iPhone application called "AMP UP Before You Score" -- aimed at helping men "score" with women -- to promote its AMP energy drink.
The application provides pick-up lines and othe...[Read on] |
Marketing To Women..... Some Common But Costly Mistakes
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Women account for 85% of all consumer purchases including everything from Autos to Health Care and they spend about $5 Trillion annually which is about half of the USA GDP. It is predicted than over the next decade women will control two thirds of co...[Read on] |
Women Use Peer-To-Peer Car Shopping To Avoid Dealer Sales Environment
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A growing number of women are using the company's peer-to-peer (P2P) marketplace as a way to shop for a vehicle lease, reports LeaseTrader.com, the nation's most popular online lease swap marketplace for car leases.
A significant portion of feedback col...[Read on] |
Happy Birthday to the Yeah Yeah Yeahs
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Please allow me to introduce myself. My name is Lauren and I recently quit my job in music marketing to return to my first love: writing. BUST has been so kind as to allow me a venue for this time of rediscovering that music can actually be awesome and no...[Read on] |
Women Start New Distribution Company
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Distribution vets Emily Woodburne ( IFC and Zeitgeist), Bridget Stokes (IFC Films) and Vicky Wight (Artistic License) have joined forces and have created a new distribution company BEV Pictures. The films to be released by the company will focus on a sla...[Read on] |
Q & A with Girls in the Game
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Girls in the Game is a leading girls' health and fitness organization in Chicago that provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health an...[Read on] |
Wino Wednesday: Mad Housewives Gone, Well, Mad
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Isn’t this just precious? I have no freaking clue how the wine tastes, but really… the marketing is genius. And if you visit their site, they have recipes too! Aptly named “Mad Cooking!” Hilarious!
...[Read on] |
Automotive Association to honor outstanding women industry achievers
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The Women's Automotive Association International (WAAI) will present its prestigious Professional Achievement Award to three automotive industry women during its annual awards dinner. This year's honorees are Robin Pisz, national interactive marketing ma...[Read on] |
Women & Hollywood’ blogger speaks out about women, films, Citizen Jane
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I’m traveling today to the Citizen Jane Film Festival so no blogging today. Here’s an interview I did with the Columbia Daily Tribune in Columbia, MO in anticipation of the Citizen Jane Film Festival this weekend.
Melissa Silverstein of Brooklyn, N...[Read on] |
Top people in media according to the Guardian
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The Guardian has issues its top 100 people in media list. Women make up on 18 of the 100.
Here is the criteria to get on the list:
A panel of experienced media watchers from the worlds of politics, journalism, advertising, television and the interne...[Read on] |
Join AskPatty's first-ever Car Care Twitter Party for Tips and Fun Prizes!
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Ladies, we are so excited about our first-ever car car Twitter Party!
Please come to @AskPatty April 20, 2010 from 9pm to 10pm (EST) to ask questions and get answers about:
* Car care* Tips and maintenance* Car buying and selling.
Our event w...[Read on] |
WPS restructuring means loss of jobs, move towards decentralization
| Women’s Professional Soccer issued a public release on Monday evening stating, “League staff has been restructured…while league marketing resources have been shifted to the team level in order to focus locally on attendance a...[Read on] |
Is the Auto Industry a Woman's Nation?
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Equal pay, equal housework, and more government obligations to women workers were all on the table at Monday's Center for American Progress conference I attended on live blogger podcast through California First Lady Maria Shriver's report on women in the...[Read on] |
BANDSLAM’S Vanessa Hudgens made honorary Girl Scout
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Vanessa Hudgens honorary Girl Scout
Walden Media – distributor of the film BANDSLAM, kicked off its partnership with the Girl Scouts of Greater Los Angeles with a special premiere screening of their new film.
Nearly 400 Girl Scouts, from ages 6 to 1...[Read on] |
Women Matter at the Box Office
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The LA Times takes a look at the summer season so far. Things started off very hot (Star Trek) but have cooled off considerably. Here’s what they’ve learned:
Women make a difference
Female ticket buyers made up nearly half of the audience for th...[Read on] |
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