"myles-brand" Articles & Blogs:
Champion of diversity and academic reform: NCAA President Myles Brand dies at 67
| Myles Brand, the first university president to head the NCAA and a champion of academic reform died Wednesday after battling pancreatic cancer this past year. Brand, a former Indiana University President, championed academic reform, fiscal responsibility ...[Read on] |
Dolce & Gabbana Has a Brand New Bag
| The Italian duo finally decided to come out with their own line of makeup.
...[Read on] |
WB sells Supergirl the brand but not the movie
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Usually when you read a story in Variety about merchandising, it’s about how a studio is going to create merchandising tie-ins for an upcoming film.
Now it looks like Warner Brothers’ consumer products division is going to by-pass the theatres and se...[Read on] |
Beauty Mega-house Lancôme Ends Its 75th-Anniversary Year with a Big Bang
| To celebrate Lancôme's 75th anniversary, the brand is launching a celebratory bottle of its classic scent Tresor. Above, Penélope Cruz stars in the fragrance campaign, shot by Mario Testino.Lancôme's Tresor. Looking back over Lancô...[Read on] |
How a sports brand can create awareness through viral video
| One of the best viral videos I’ve seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect.
Although the campaign’s mission is not overtly obvious, the interactive video (se...[Read on] |
Moira Forbes Becomes Company's First Female Publisher With ForbesWoman
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As many media outlets shed jobs, Forbes launches new brand for professional working women balancing life and workForbesWoman, Moira Forbes | Today 12:10 pm
As some media outlets lay off people left and right, Moira Forbes has launched a new brand target...[Read on] |
Female athletes outperform their male counterparts in college
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College athletes are still setting records and dispelling myths — in the classroom.
The NCAA’s latest graduation numbers show nearly four out of five student-athletes earn their diplomas on time, an all-time high, and federal statistics show athletes...[Read on] |
Blake Lively's Got a Brand New Bag
| New York City’s Chanel-loving socials flooded famed ladies-who-lunch spot La Grenouille (say it with us: Gren-ou-eeeee) Wednesday night to toast Blake Lively’s latest milestone—her very own ambassadorship. The actress was recently chosen by Karl Lag...[Read on] |
Penske backs out; General Motors to stop Saturn's orbit
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In a shocking last-minute decision made just a day before contracts were to be finalized, the Penske Automotive Group has announced that it has ended its discussions with General Motors to acquire the Saturn automobile brand. This very disappointing ne...[Read on] |
Spin Cycle: The newest bike trends
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Bike culture has become more and more pervasive. Now that commuting via bike and fixed gear cycling have become practically mainstream, what’s next in the two-wheeled world?
Synchronized Cycling: Dancing with your bike was lionized way back in 1986 whe...[Read on] |
Sarah Palin’s brand of “feminism” hurts women and further divides country
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While Sarah Palin’s laundry list of controversial views has incensed a broad spectrum of Americans, she has been an especially sharp thorn in the sides of feminists. And with her...
This is a content summary only. Visit Women and Politics for the f...[Read on] |
Reebok wants you!
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Reebok, once a broad force in the U.S. footwear market, is trying to start over by returning to its niche roots.
The brand, which has seen its sales and profile evaporate since being sold to Adidas for $3.8 billion in 2005, is hoping a series of major in...[Read on] |
The Oxymoron of the Sarah Palin “Conservative Feminism” Brand
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Let me say this one more time: Sarah Palin is not a feminist. In fact, the fabricated term “conservative feminist” is an oxymoron.
As I said this morning on the Laura Ingraham Show, Sarah...
This is a content summary only. Visit Women and Pol...[Read on] |
Brands look to parents watching TV with their kids
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Marketers are ready to pounces on moms! More moms are watching children's programing -- with -- their children. And...marketers see an opening.
Nickelodeon, Disney and Time Warner's Cartoon Network are the big beneficiaries, but smal...[Read on] |
Booze Reviews: Stiletto Vodka
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Rating: ★★★★★ If the woman on the bottle doesn’t allure you, the taste will.
I recently got to try Stiletto Vodka this past weekend and after one sip I was hooked.
I’m not going to lie: this isn’t your run of the mill vodka. It’s t...[Read on] |
5 reasons female athletes should engage online
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If you’re a female athlete (or you represent female athletes), I have provided five key reasons you should get online and start talking about your life, your sport, and maybe even your brand.
1) You’re creating and controlling your own voice. Today, ...[Read on] |
Tampax: A suitable sponsor for female athletes?
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Serena Williams' print ad with Tamax titled Serena Williams vs. Mother Nature. Photo credit: Brandweek.com
I continued to read Joe Favorito’s blog today and also saw his post about Tampax. I have such strong feelings on this subject that I just could...[Read on] |
Women’s pro sports: Facebook awaits you
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I just read an excellent post on Mashable titled “5 Elements of a Successful Facebook Page.” I LOVED this post, and I think they are spot on with their recommendations.
In the hopes that the women’s sports industry is reading this, I empower you t...[Read on] |
Where did Lady Vols come from?
| Well it came from a lady. Gloria Ray. She was the first female athletic director of women's sports at the University of Tennessee; a position she took over in 1977 after coaching women's tennis at UT. Here is what she said about creating the Lady Vols bra...[Read on] |
PUMA launches Project Pink
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On the heels of the biggest soccer event in the world (do you remember a little tournament in South Africa this summer called the World Cup?), sports brand PUMA is excited to announce a new initiative that links women’s soccer with a well-deserving caus...[Read on] |
Barbie to Hit the Big Screen
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President Barbie
Angela Merkel barbie
Just when I was feeling some kind of optimism and hope we get this news.
Barbie is coming to the big screen.
Ugh.
Universal finally got Mattel to make a deal. Mattel has held onto the brand for a long time (50 ...[Read on] |
117 Foot Locker stores will hang up their laces
| Foot Locker
Inc. has recently announced that they will close 117 stores in the coming
weeks. The athletic retailer and sneaker giant made the move in order to strengthen brand positioning, re-organize and focus more on the female consumer.
The Company
wi...[Read on] |
Sexism Watch: Steinberg Playwright Awards
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It’s not enough to have clear statistics about how women are discriminated in theatre, but now a new award — The Steinberg Playwright Awards — given to “emerging” playwrights has decided that there is no woman good enough to qualify as emerging....[Read on] |
espnW: Finally, a brand for female athletes
| ESPN, the worldwide leader in sports, recently announced a bubbling business from within called espnW, a brand completely driven for and by sports-minded women. Now, before you jump to conclusions based upon the espnW name, I simply ask that you first hea...[Read on] |
WNBA: Something just ain't right
| Something is different about the WNBA this year.I'm not talking about the so-called parity that has resulted in teams with veteran basketball stars regularly getting their butts kicked. I'm talking about the way many longtime WNBA supporters and fans have...[Read on] |
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