"nike" Articles & Blogs:
Naked Nike!
| Check out this "mockumentary" just released by Nike. They even got some pretty high-profile runners to participate. That's Lauren Fleshman, sub-15 minute 5000m runner, naked behind a guitar. And at the end, that's Adam and Kara Goucher, ...[Read on] |
U.S. Open players step up the fashion game
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The U.S. Open tennis tournament kicks off next week, and the competition is going to be fierce— both on the court and on the fashion front.
Serena Williams and Maria Sharapova are collaborating with Nike on their respective clothing lines, and this yea...[Read on] |
Thoughts On New Nike Women Campaign: "My Butt is Big"
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I first want to preface this post by stating that I am indeed, obsessed with shoes. My son (at the age of 6) has more than 100 pairs, three fourths of which are Nike/Jordan brand. I own several pair of Nike's myself, although I ultimately prefer 5 inch+...[Read on] |
Maria Sharapova signs record-breaking contract with Nike
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If you’re an up and coming sports superstar, you may be interested to know a bit about the business of sports.
This week it was announced that Russian tennis champ Maria Sharapova has renewed her sponsorship agreement with Nike for $70 million (yikes) ...[Read on] |
Nike+: Men vs Women challenge
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Haven’t seen this in the U.S. but in Europe, Nike has launched an integrated campaign called “Men vs. Women.” The goal is to motivate athletes to enjoy running in completely new ways.
With Gnarls Barkley crooning through their earbuds, with the ...[Read on] |
HS sports: 'one of the next great markets'
| According to rankings, the biggest high school football game in the country tonight will be played in South Florida tonight and will -- courtesy of ESPN -- be aired for the nation to watch. Marketers from Nike and other major brands will be watching becau...[Read on] |
Does Nike owe the USWNT?
| First, let me apologize for being a tad tardy to this topic. The American blogosphere moves quickly (particularly during a World Cup) and its celerity beat me on this one.
Late last week, questions of sexism and male privilege were raised over ...[Read on] |
Run Like a Girl: Endurance Racing
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Endurance racing can be intimidating but once you make the leap, the amount of support and encouragement that comes from the community is infectious. Not surprisingly, many of the races for women benefit a female-targeted charity or cause. Here are some g...[Read on] |
Hit the Road Running: Pick running shoes according to foot shape
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One of the most common New Year’s resolutions is the promise to get into better shape. Whether it is to lose a couple of pounds, or just to tone the thighs, exercise definitely goes hand-in-hand with this resolution. The most pertinent place to start is...[Read on] |
Olympic athletes to sport vintage-inspired style
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The Countdown to the Olympics includes a lot of important preparations, not the least of which is what the athletes are going to wear.
As he has done before, Ralph Lauren will have a hand in outfitting the athletes. His affinity for Americana will be...[Read on] |
How a sports brand can create awareness through viral video
| One of the best viral videos I’ve seen coming from a sports brand is associated with a powerful advocacy campaign created by the Nike Foundation called the Girl Effect.
Although the campaign’s mission is not overtly obvious, the interactive video (se...[Read on] |
BleacherReport List: Most Bootylicious Female Athletes
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I am not kidding, a picture-list of female athletes' asses.
If ever there were reason to type "SMH", now is definitely the time.
Here we go, people. The time has finally arrived for one of the most talked about slideshows in the history of this web...[Read on] |
In case you missed it...Tiger's back
| I know, it flew under the radar and all, but Tiger Woods is out of rehab and playing the Master's this week. And The Globe and Mail is wondering whether his return will offend women who make up a pretty decent sized segment of the golfing audience. They p...[Read on] |
Women & Hollywood: Women to Watch
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What a great idea. The people who run the Cultural Leadership Programme in the UK know that there is a leadership disparity between men and women in the arts. Lots of times the issue is that the women are just not visible enough in order to get that n...[Read on] |
Vote today! 13 ways you can change the world through sports
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… as if you needed ideas.
Today is the last day you can vote for your favorites in the Sport for Change contest finalists run by Nike and Ashoka. This post contains links to the finalists, as well as some social media they’ve shared with the world.
...[Read on] |
Cover Girl: Carissa Moore first girl on cover of Surfer Magazine in over 10 years
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High school student and rock star surfer Carissa Moore is the first female to grace the cover of Surfer Magazine in over a decade.
Last November Moore became the youngest surfer to ever win a Triple Crown event just after splitting with longtime sponsor ...[Read on] |
Take the stairs – the piano stairs
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It’s great when viral videos do more than just make us laugh.
Recently, we learned about a great video created by the Nike Foundation called the Girl Effect (definitely worth checking out)
We came across another video today from TheFunTheory.com. The...[Read on] |
The Girl Effect in Africa.
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Last week was the World Economic Forum on Africa with a critical focus on the role of girls in the economic development of Africa. The World Economic Forums are a series of convenings led by a Swiss non-profit of the same name. Their platform focuses on t...[Read on] |
Notes from a bitch - nutrition...
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A few Sundays ago I watched 60 Minutes and caught a segment highlighting the work of Alice Waters, the "mother of slow food." I was inspired by Waters' love of food and her passionate belief that everyone is entitled to good food.
I couldn't agree mor...[Read on] |
Reebok wants you!
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Reebok, once a broad force in the U.S. footwear market, is trying to start over by returning to its niche roots.
The brand, which has seen its sales and profile evaporate since being sold to Adidas for $3.8 billion in 2005, is hoping a series of major in...[Read on] |
Title IX: Celebrating opportunity for all
| It was a particularly lackluster practice and in typical fashion our basketball coach threw a bit of a fit. He went on a verbal rampage trying desperately to explain to this group of high school girls the possibilities that existed for them in sport.
He ...[Read on] |
The running world's elites come together to create a live a silent auction to benefit the Jenny Crain Make it Happen Fund
| Jenny Crain was, in the not to distant past, one of the top female runners in the country. Boasting personal bests of 32:30 for 10,000m, 1:15:05 for the half-marathon and 2:37:36 for the marathon, she was the top American finisher in the 2004 ING New York...[Read on] |
U.S. Open of Surfing concert lineup
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Having a good lineup of bands is essential when throwing an action sports event. With that in mind, a number of top musical acts will join the world’s best action sports athletes for five days of free concerts on the sands of Huntington Beach, Califor...[Read on] |
Peace Corps’ Jeffrey Chatellier uses social media to share stories of youth sports program in Africa
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Recently, I had the pleasure of interviewing Jeffrey Chatellier, a Peace Corps’ volunteer who helps run Ball for All Sport Charities for African women.
I was put in contact with Jeffrey through the Sport for Change contest run by Nike and Ashoka. As I...[Read on] |
The Athlete as Role Model
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New York may be the hub of the publishing industry but each April, Los Angeles shows off its literary stuff at the LA Times Festival of Books. People of all ages flock to the sprawling UCLA campus to attend author events, panel discussions, cooking demo...[Read on] |
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