"reebok" Articles & Blogs:
Reebok wants you!
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Reebok, once a broad force in the U.S. footwear market, is trying to start over by returning to its niche roots.
The brand, which has seen its sales and profile evaporate since being sold to Adidas for $3.8 billion in 2005, is hoping a series of major in...[Read on] |
Notes from a Sports Psych Grad Student: Composure
| Editor's Note: Anne Shadle was a 2-time NCAA Champion (Indoor Mile and Outdoor 1500m) while an undergraduate at the University of Nebraska-Lincoln. She then competed as a professional Track & Field athlete for Reebok from 2005-2008, capp...[Read on] |
New accessories and clothes may help fitness efforts
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What if you could improve your athleticism or physique just by wearing an accessory or an article of clothing? Thanks to a new crop of performance wear products, you actually may be able to do so. For the most part, the items sound too good to be true ...[Read on] |
Maria Sharapova signs record-breaking contract with Nike
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If you’re an up and coming sports superstar, you may be interested to know a bit about the business of sports.
This week it was announced that Russian tennis champ Maria Sharapova has renewed her sponsorship agreement with Nike for $70 million (yikes) ...[Read on] |
Thoughts On New Nike Women Campaign: "My Butt is Big"
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I first want to preface this post by stating that I am indeed, obsessed with shoes. My son (at the age of 6) has more than 100 pairs, three fourths of which are Nike/Jordan brand. I own several pair of Nike's myself, although I ultimately prefer 5 inch+...[Read on] |
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