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"sponsorship" Articles & Blogs:

Women's Sports: What's wrong with being a cause?
Almost passed over yet another article about the bad economy and the effects on women's sports. You know, the one that invokes almost immediately the folding of the Houston Comets and the shaky pitch the WPS finds itself on.Though much later in the articl...[Read on]
Mother's Day Interview - Gold Medalist Mary Wineberg
Last week I talked to Mary Wineberg, lead-off leg of the 2008 Olympic gold medal-winning 4x400m relay team. In 2009, she and her husband had their first child, Brooklyn Marie, who is now 9 months old. Mary is already back in shape and setting “post-...[Read on]
O.K. Sarah Palin Might Be Stupid, But Why Is That Bad?
The neocons have a problem. The neocon wing of the Republican Party is the egghead wing, the foreign policy wing, the Jewish wing. So what to do about Sarah Palin, who is, relatively speaking, the antithesis of all of those things? An answer or, at any ra...[Read on]
Danica Patrick designs new Hot Wheels car
Patrick unveiled a sketch of her “Danicar” February 6th, 2010 at the Daytona International Speedway while announcing Hot Wheels return to NASCAR through a partnership with JR Motorsports . The custom die-cast vehicle was co-designed with the Hot Whee...[Read on]
Fair pay and athletics: The gender disparities continue to loom
This post is part of an initiative by the National Women’s Law Center in honor of Equal Pay Day — “voices are rising up across the web in support of fair pay for women.” All day, they’ll be promoting blog posts about fair pay and tweets with the...[Read on]
Cover Girl: Carissa Moore first girl on cover of Surfer Magazine in over 10 years
High school student and rock star surfer Carissa Moore is the first female to grace the cover of Surfer Magazine in over a decade. Last November Moore became the youngest surfer to ever win a Triple Crown event just after splitting with longtime sponsor ...[Read on]
Pretty Tough Podcast - The Future of Women’s Sports Online
Show Notes Interview with Jane Schonberger, founder of PrettyTough.com and co-founder of WomenTalkSports.com, two of the premier websites for female athletes and fans of women’s sports. Jane discusses: Inspiration for launching online communities for...[Read on]
Mercedes-Benz Stays Connected to Fashion Elite as Title Sponsor of Fashion Week
Look closely--that's not your typical police car! Last May, Mercedes-Benz announced that it had renewed its Fashion Week sponsorship for another three years. In 2007, the German luxury automaker became the title sponsor of IMG's Mercedes-Benz Fashion Week...[Read on]
How Olympic athletes pay the rent
If you’re dreaming of becoming an Olympic athlete, remember that beyond all the training, competition and glory there is a lot of financial struggle. Training for the Olympics (never mind competing) is at least a full-time (usually unpaid) job and even ...[Read on]
From Dreaming to Driving -- How To Get Started in Racing
 So, all your life you've dreamed of being a racecar driver, and now you think it's time to get behind the wheel. But where do you start? Well, unless your name is Earnhardt, Unser, or Andretti, you're going to need to roll up your sleeves, do your hom...[Read on]
Maria Sharapova signs record-breaking contract with Nike
If you’re an up and coming sports superstar, you may be interested to know a bit about the business of sports. This week it was announced that Russian tennis champ Maria Sharapova has renewed her sponsorship agreement with Nike for $70 million (yikes) ...[Read on]
“Join the Journey NYC” for equality in sport on Oct. 21
American Lindsey Van has launched off ski jumps more than 20,000 times — often going the length of two football fields. In 2009, she became the first women’s world champion of ski jumping. But she didn’t compete in the Olympic Winter Games in Vancou...[Read on]
Los Angeles Sol of WPS to fold
Goodbye Sol. We hardly knew ya. After attending most of the home games at the Home Depot Center, and watching some great soccer, it is with huge sadness we learn that the Los Angeles Sol folded today.   The notice comes after one season, despite the sta...[Read on]
Ford VP Susan Cischke to Receive Top Honors from Women's Automotive Association Int'l
BIRMINGHAM, MICHIGAN…The Women’s Automotive Association International (WAAI) will present the prestigious Professional Achievement Award to Ford Motor Company Group Vice President Susan Cischke during its annual awards dinner at the Automotive Hall o...[Read on]
Selling women’s sports: Build a community, and go local
I  recently read an interesting article about women’s sports in a late October issue of SportsBusiness Journal. I felt the need to give my thoughts on the subject, especially as they relate to building and activating a community and combining that str...[Read on]
Moroccan female soccer players fight uphill battle for resources
In Moroccan society today female players who fought and won the right to play soccer have a new battle on their hands. They have a professional league, but they still lag far behindMorocco’s male players when it comes to the basics of the game- time, s...[Read on]
Interview with Lone Scherfig - Director of An Education
Danish director Lone Scherfig is one of several women being mentioned this year for a potential best director nomination for her critically acclaimed film An Education.  Here’s what I wrote earlier about the film.  She took some time to answer some qu...[Read on]
Top American Idols Personalize Ford Fiestas
Ford Motor Company has added an exciting new element to its sponsorship of the hit television series "American Idol," by giving the top Idols an opportunity to work with Ford designers to create their own personalized 2011 Ford Fiesta. "Ford has been a s...[Read on]
Spotlight on Lauren Berger: Intern Queen Helping Dreamers
Lauren Berger is the self-proclaimed Intern Queen, so called because in her four years of college, she completed a record 15 internships! “My mom called me and said, ‘Well, you better get into this interning thing,’” shares Berger in a 2009 Pomon...[Read on]
Spotlight on Lauren Berger: Intern Queen Helping Dreamers
Lauren Berger is the self-proclaimed Intern Queen, so called because in her four years of college, she completed a record 15 internships! “My mom called me and said, ‘Well, you better get into this interning thing,’” shares Berger in a 2009 Pomon...[Read on]
Spotlight on Tammy Tibbetts: Empowering Liberian Youth
Whether it’s finding the perfect prom dress for a girl that can’t afford one, providing positive advice for girls celebrating their prom or their quinceañeras, fundraising and working towards a tuition-free school in Liberia, or finding ways to conti...[Read on]
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