"sports-marketing" Articles & Blogs:
Interview with Adrienne Lofton, Senior Marketing Director at Under Armour
| Adrienne Lofton is the Senior Marketing Director at Under Armour. She played volleyball at Howard University and then worked her way up from being an intern at Gap, to positions at GM and Target, to where she is now. I interviewed her as she took a break ...[Read on] |
Q & A with Girls in the Game
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Girls in the Game is a leading girls' health and fitness organization in Chicago that provides and promotes sports & fitness opportunities, nutrition & health education, and leadership development to enhance the overall health an...[Read on] |
Marketing Sports: “Wine & Pampering” v. “Beer & Back Waxing”
| So after posting my last blog “Are Women Sport Fans?” I had a couple conversations with colleagues about female sport fans and how we “market” sport to women which spurred some additional thoughts. As I mentioned previously, females comprise 53% o...[Read on] |
Queen Rania's New United Nations Position
| Kate Middleton, the longtime girlfriend of Prince William, second in line to the British throne, was caught on video at the Online Marketing Show, in London. She was attending the two-day event on behalf of her parents' party-supplies company, Party Piece...[Read on] |
Women in Business: Sports Marketing
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What do you want to be when you grow up?
No matter what your age, it's always fun to think about what you want to do for a living. Whether it's a first career, a new career or a career shift, you can look to a group of remarkable women who are forging...[Read on] |
Marketing sports stars: men vs. women
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With the World Figure Skating Championships taking place in Los Angeles right now, it’s interesting to note that skating is one sport where the ladies outperform the men when it comes to media and marketing perks.
So what exactly makes a sports star ma...[Read on] |
HS sports: 'one of the next great markets'
| According to rankings, the biggest high school football game in the country tonight will be played in South Florida tonight and will -- courtesy of ESPN -- be aired for the nation to watch. Marketers from Nike and other major brands will be watching becau...[Read on] |
Sports Journalism, Athletes in for a Big Challenge
| TMZ.com, a leading gossip and celebrity news web site, has entered the sports media market, launching TMZ Sports at the start of the year. And if its recent coverage of the Gilbert Arenas story is any indication, established sports media outlets are facin...[Read on] |
Erin Andrews tells peep hole victimization story on Oprah
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Photo Credit: http://www.earthlingchic.com
I Tivo’d Oprah today and got to see a story that I’d been waiting for awhile. ESPN reporter Erin Andrews told the queen of talk television the story of a complete invasion of privacy as a female sports rep...[Read on] |
Tampon TV: marketing o.b., and alternatives to consider
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Tired of the o.b. tampocolypse story yet? We're not. The o.b.s are still missing, and folks are beginning to turn to alternatives (more on that later). That's all good, I think. But what you young folks might not realize, is that once upon a time o.b. ...[Read on] |
New report on gender in televised sports
| Two colleagues, Mike Messner (USC) and Cheryl Cooky (Purdue), just finished the latest installment of a longitudinal study GENDER IN TELEVISED SPORTS: NEWS AND HIGHLIGHTS SHOWS, 1989-2009. The report can downloaded for free here.
The res...[Read on] |
Debate in Saudi Arabia over Women's Sports
| Recently, the Saudi public, government, and religious discourse has been engaged in a debate over women's sports, particularly women's gyms, physical education instruction in girls' schools, and competitive sports clubs for women.The issue of women's spor...[Read on] |
Bloggers and ethical decision-making
| A recent post on Eye on Sports Media outlines the response of a local paper (the Athens Banner Herald) and that of a blogger who learned about the DUI arrest of a local personality who provides play-by-play and analysis for UGA sports teams. The b...[Read on] |
Women's Sports: What's wrong with being a cause?
| Almost passed over yet another article about the bad economy and the effects on women's sports. You know, the one that invokes almost immediately the folding of the Houston Comets and the shaky pitch the WPS finds itself on.Though much later in the articl...[Read on] |
Women Talk Sports Blogderby: Round 2
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Intro: Welcome to the Women Talk Sports (WTS) Blogderby, Round 2.
Every few weeks, we’ll “pass the torch” to a different blogger in our community who will be responsible for rounding up the best blog posts about women’s sports.
Megan from Beca...[Read on] |
WTS Podcast Series: Pioneer Sports Journalist Christine Brennan, Part 2
| Welcome to the second podcast in a 3-part series of interviews with Christine Brennan, renowned sports journalist, best-selling author and commentator. Brennan was a pioneer as a female sports journalist and is still today the most widely-read femal...[Read on] |
Female fandom: Study says they don't like the pros
| A study out of Canada about the gendered nature of fandom reveals that women are not huge fans of professional sports. Not a shocker despite the plethora of popular media accounts of women forming fan clubs and becoming the latest target demographic for f...[Read on] |
Happy Birthday to the Yeah Yeah Yeahs
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Please allow me to introduce myself. My name is Lauren and I recently quit my job in music marketing to return to my first love: writing. BUST has been so kind as to allow me a venue for this time of rediscovering that music can actually be awesome and no...[Read on] |
BlogHer'10 - Women in Sports Panel
| Re-capping BLOGHER '10
Driving into New York City this weekend for the BlogHer event was definately something I was looking forward to participating in. I honestly didnt know exactly what to expect, but I felt as though bringing a professional athe...[Read on] |
Where did Lady Vols come from?
| Well it came from a lady. Gloria Ray. She was the first female athletic director of women's sports at the University of Tennessee; a position she took over in 1977 after coaching women's tennis at UT. Here is what she said about creating the Lady Vols bra...[Read on] |
WNBA’s Atlanta Dream use Facebook to give tickets, get fans
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I love what I’m seeing from WNBA marketing teams lately .
They’re finally catching on to the fact that if they engage directly with fans online, they will start to generate some attention (without much investment).
Here’s the latest…
The Atlant...[Read on] |
Do you love sports? Are you a member of Blogher?
| Did you know that 94% of girls in U.S. play sports?
Unfortunately, there is a lack of female athletes being represented in mass media and that is the cultural image of female athletes being absorbed by the majority of young girls who choose to play.
Fo...[Read on] |
Wino Wednesday: Mad Housewives Gone, Well, Mad
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Isn’t this just precious? I have no freaking clue how the wine tastes, but really… the marketing is genius. And if you visit their site, they have recipes too! Aptly named “Mad Cooking!” Hilarious!
...[Read on] |
Will Women Rule the Box Office This Summer?
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One of Variety’s stories today leads with the following headline “Women take center stage at summer B.O.” Psych. It seems that finally people are thinking about how women have box office potential to match the guys.
About fing time.
Warner Broth...[Read on] |
WPS restructuring means loss of jobs, move towards decentralization
| Women’s Professional Soccer issued a public release on Monday evening stating, “League staff has been restructured…while league marketing resources have been shifted to the team level in order to focus locally on attendance a...[Read on] |
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