Girls sports DO make money
Contrary to popular belief, a new article in the NYTimes highlights a trend among youth sporting events--girls events tend to draw more crowds and bring in more revenue than boys events. The article is comparing traveling teams and tournament sporting events, where a number of groups noted that girl's event were more likely to draw parents (and therefore revenue) then boys sports. As the popularity of youth tournaments has intensified over the past decade, a peculiar trend has emerged: girls' sporting events tend to attract more relatives and generate more revenue for tourism than similar events for boys. And that is drawing increased attention from economic development officials. I hope this will inspire more investment in girls sports.
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