What was Pepsi thinking?

WTF? No exactly sure what they were thinking, but Pepsi recently created an iPhone application called "AMP UP Before You Score" -- aimed at helping men "score" with women -- to promote its AMP energy drink.

The application provides pick-up lines and other tools to seduce a "wide" variety of female stereotypes -- 24 in total -- including the bookworm, the cougar, the athlete and the women's studies major. It also has a "Brag" feature which encourages users to "include the name, date, and whatever details you remember" about successful hookups or failed conquests.

The online description gives some examples of how the app might be used:

Is she an Artist? Quote some Picasso. Indie Rocker? Here are her favorite songs. Sorority Girl? Good thing you know the Greek alphabet. Know what makes her tick before you open your mouth, so she’ll like what she hears when you do.

Not surprisingly, the Pepsi app was been targeted for being sexist and misogynistic, and even prompted a Twitter revolt under the hashtag #pepsifail.

Coming to their senses today, PepsiCo, the parent company, announced that it will remove the application and they issued an apology (via Twitter)

Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.

Were there no women on the marketing team who came up with this brilliant idea?

• Tags:
• iphone
• app
• pepsi co
• pick up

View Original Post at womensmedianation.com