IndyCar driver, Danica Patrick, recently announced that she will be joining the NASCAR racing circuit. But it’s not only her racing that fans have to look forward to, as Patrick is also on track to launch her own fragrance this year.

SA Fragrances, an innovator in the fragrance industry, has signed a licensing agreement with the sports and beauty icon to develop and market a Danica Patrick fragrance line to be named “Danica Patrick for Her.” The line will make its retail debut in the Spring of 2010.

Patrick’s new scent will pre-launch at NASCAR and Indy Racing events beginning in February. The launch will also be supported by an ad campaign, which you can expect to see in a variety of prominent fashion and beauty magazines.

According to the press release, Jon Klein, VP Sales SA Fragrances, says: “We are honored to be partnering with Danica Patrick. Her success in the racing world combined with her striking beauty has made her both a role model and mainstream, global icon. Danica deserves a beautiful fragrance that is as special as she is and that is what SA Fragrances has created.”

The new fragrance is said to reflect “the confidence, glamour and uniqueness of Danica” and will represent her first foray into the beauty world. SA Fragrances is no stranger to working with female athletes as they have also marketed the Annika by Annika Sorenstam signature fragrance. Annika’s fragrance has been a huge success and Danica’s new scent should be no different.  

   - Glam Gal -

View Original Post at womentalksports.com