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Jiffy Lube to raise $1 Million to fight heart disease

posted by AskPatty - Auto Advice
Wednesday, February 24, 2010 at 1:05pm CST

Just three weeks into its "2010 Maintenance Partners For Life Campaign," Jiffy Lube has already reached more than 65 percent of its $1 million national fundraising.

Through the generous support of its customers, as of February 22 Jiffy Lube has already raised $658,655 for the American Heart Association's Go Red For Women movement. More than 1,700 Jiffy Lube franchise locations across the U.S. are participating in the campaign that kicked off February 1 and runs through March 14. One hundred percent of the funds donated in participating service centers will be allocated to initiatives in the communities in which they are raised.

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, the organization is committed to fighting this number one killer that is largely preventable.

"Years ago, I lost my father to a heart attack, so this campaign is especially meaningful to me. It's so important to educate people about heart disease while also funding research to help prevent it," said Rob Cooper, district manager for Jiffy Lube International (pictured, above left). "If my family would have understood how much of a silent killer heart disease can be, we may have been able to do more to help my father eat healthier, exercise and live longer."

The Jiffy Lube Maintenance Partners for Life campaign leverages the parallels between maintaining a healthy heart and a healthy vehicle. Nearly 2,400 Americans die of cardiovascular disease each day - an average death of one every 37 seconds - and 80 percent of the vehicles inspected during vehicle check-up events needed either service or parts. Maintaining a healthy heart and vehicle is a matter of choice and the right choices can help maintain the health of both. To learn about choices that can benefit heart health, visit www.GoRedForWomen.org and to learn about vehicle preventive maintenance, visit www.JiffyLubeGoesRed.com. Fans of the Maintenance Partners for Life campaign can also support the cause by joining the Jiffy Lube Maintenance Partners for Life Facebook Fan page at www.facebook.com/jiffylubempfl.

Jiffy Lube has raised $2.3 million for the cause since 2008. Customers can make a $3 donation at participating service centers through March 14. In return, they will receive a Maintenance Partners for Life savings book with more than $100 in savings. Customers can also make an online donation at www.JiffyLubeGoesRed.com.

"This campaign has proven year after year the impact that individual donations at a local level can make, and we're excited to see the continued enthusiasm from our customers, franchisees and service center employees in 2010," said John Sanfacon, head of marketing and innovations for Jiffy Lube International. "We are proud that the campaign is off to such an amazing start and we're confident that we'll significantly surpass our $1 million fundraising goal."

GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc. To find a Jiffy Lube service center in your area, please visit Locations.JiffyLube.com. Visit JiffyLube.com to find oil change coupons and promotions, Jiffy Lube news articles, community involvement programs and events, franchise information and employment opportunities.

Creative Commons photo credit: http://www.flickr.com/photos/ari/ / Go Red for Women Banner Photo CC BY-NC-SA 2.0