This campaign is the first I've seen for the WPS that looks like it was designed by people who play and/or watch the sport. These ads are actually quite traditional - when promoting men's sports.  Women's soccer hasn't gotten this treatment (closest was a Gatorade commercial with Mia Hamm years ago.) This one looks like it was designed for fans of the sport, rather than for parents looking for a family-friendly activity on their weekend afternoons.  Defend Your TurfAccompanying this ad is a series of team-specific billboard projections. Like:Defend Your FreedomDefend Chicago I look forward to more unapologetic publicity that foregrounds the strength, ability, aggression and competitiveness of the female athlete!

View Original Post at womentalksports.com