Drivers are interested in intelligent vehicle sensing features despite limited familiarity
As automotive technology increases with new innovations like Ford’s Curve Control, consumers have a growing interest in several other new technologies geared toward safety and accident prevention. A study entitled AutoTECHCAST, conducted by Harris Interactive, surveyed over 12,000 drivers in order to further assess consumers’ understanding and desire for various intelligent vehicle sensing features. The results proved that a substantial majority of American drivers remain unfamiliar with intelligence features but still have piqued interests. About 24 percent of those surveyed indicate that they would purchase blind spot and cross-traffic detection systems for their next vehicle. This feature is said to identify and alert drivers to other vehicles, objects and people in blind spots as well as when backing out of parking spaces. Cross traffic detection could be especially useful to families with children and pets as common accidents include backing out of driveways. According to KIDS AND CARS, a non-profit organization dedicated to improving child safety around cars, almost half of non-traffic children fatalities between 2002 and 2007 were a result of backover accidents. Other interesting features listed in the survey include driver recognition, night vision and parking assist. About 24 percent of respondents indicated that they would be extremely likely to purchase night vision while 22 percent agreed to driver recognition and 12 percent for parking assist. Night vision provides high-beam infrared images of up to 500 feet ahead. The infrared beam is naked to the human eye and would, therefore, not interrupt or distract other drivers on the road. Driver recognition is a system that memorizes and activates a driver’s settings (seat and mirror positions, climate control, stereo settings, etc.) when the driver enters the vehicle. Eleven percent (just over double the percentage of familiarity for the other listed technologies) of respondent were familiar with parking assist, which assesses the parking situation and automatically moves the car in place. Although some of these technologies are still in preliminary stages, curiosity and interest, despite a lack of knowledge, has grown since the last survey, conducted in 2005.
Alyse Speyer Alyse Speyer has been an independent Internet marketing consultant for the past four years. She has a wealth of experience in content creation and management, social media marketing, brand positioning, SEO, SEM, email marketing and web strategy. Clients include: The Cobalt Group, Online Marketing Summit, AskPatty, Sipe & Associates, LLC. Connect with Alyse via Facebook and http://www.linkedin.com="">LinkedInhttp://www.linkedin.com="">. Connect with Us AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by AskPatty.com, Inc.
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