Haven’t seen this in the U.S. but in Europe, Nike has launched an integrated campaign called “Men vs. Women.” The goal is to motivate athletes to enjoy running in completely new ways.

With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice.

The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella.

The men are supported by tennis ace Rodger Federer, Swedish striker Zlatan Ibrahimovic, Liverpool hot-shot Fernando Torres and Tony Parker (with his wife, Eva Longoria).

Who can rack up the most miles on the Men vs Women challenge leaderboard at nikeplus.com?

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• Lifestyle, Sports, Health/Fitness

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• Running
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• womens sports
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• marketing
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• men vs women
• nike plus

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