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Pretty Tough Podcast - The Future of Women’s Sports Online

posted by Pretty Tough | Girls Who Are Fun Fierce & Feminine
Thursday, March 26, 2009 at 12:10pm CDT

Pretty Tough is the premier brand and media property providing high-quality, specialty content, products and services for girls who are fun, fierce & feminine.

Show Notes

Interview with Jane Schonberger, founder of PrettyTough.com and co-founder of WomenTalkSports.com, two of the premier websites for female athletes and fans of women’s sports. Jane discusses:

  • Inspiration for launching online communities for female athletes
  • Use of social media to increase exposure for women’s sports
  • Importance of having sports sites specifically for girls and women
  • Differentiation between PrettyTough.com and WomenTalkSports.com
  • Pretty Tough products and publishing program
  • Source of content for each site
  • Ambassador Sponsorship Program
  • Frequency the sites are updated
  • Editorial philosophy
  • Goals for each site
  • Goals for the future
  • Future of women’s sports


URLS:
www.prettytough.com
www.womentalksports.com
Pretty Tough Books

 
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