Audi says "Goodnight Moon" during the Super Bowl
Most of us watch the Super Bowl for the commercials as much as for the game, if not more so. This year, Audi's new add titled "Goodnight" will be one of the more memorable ones from the evening. The spot will follow a storyline pretty familiar to us all - the plot of the acclaimed children's book Goodnight Moon, while taking the viewer on a journey through a traditional-style mansion laden with expensive knick-knacks and extravagant, indulgent keepsakes. The spot says goodnight to each item in the lavish home, in effect bidding a fond farewell to the age of "old luxury," defined by gluttony and excess, and features the all-new 2011 Audi A8 flagship sedan along with the slogan, "Luxury has progressed." I look forward to seeing it - it certainly sounds like it'll have quite a bit of impact. I'll post the spot here on the AP blog once it's made its debut with reaction and discussion, so look for that post on Monday!
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