We didn’t attend the last ASR (Action Sports Retailer) show but it’s always fun to check out what’s new, hot, and on display. Best known for action sports products, the ASR show floor generally represents the entire industry and apparel and swim lines are increasingly driven by fashion elements. So what’s on tap for this summer?
Seasonal collections are introduced months ahead of time and the Summer 2009 show, with it’s big, bright florescent colors, was tagged “electric”. Fortunately, GrindTV was on duty at ASR to catch all the fashion action on the runway in a show sponsored by Seventeen magazine. The best surf, skate brands for girls were on display including American Apparel, Billabong, Body Glove, Hot Tuna, Oakley, Reef, Roxy and more.
View Original Post at prettytough.com
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