Check out new edition of legendary George Harrison "Beatlemania MINI" !
MINI has come up with a fresh interpretation of George Harrison's extravagantly decorated original MINI Cooper to coincide with the brand's 50th birthday celebration. The one-off model will be handed over to Olivia Harrison at the MINI United event where she will accept the MINI on behalf of the Material World Charitable Foundation, a charity set up by George Harrison in 1973. The car will be auctioned in aid of the Foundation later in the year. MINI United - the world's biggest fan event - will take place at Silverstone next week in the United Kingdom from May 22 to May 24, 2009. The festival delivers three days of non-stop entertainment for the brand's large fan community. The MINI United event features concerts, shows, car races, and many more fun activities especially for MINI Cooper fans, and will be the perfect stage on which to showcase the unique new MINI inspired by George Harrison. MINI has recreated George's original psychedelic Beatlemania MINI (top right) with an awesome new look. The story is told that back in 1966, The Beatles' manager Brian Epstein gave each of the Fab Four a Mini Cooper S as a gift. In keeping with the zeitgeist of the time, lead guitarist George had his car painted with psychedelic images such as yantras and Sanskrit mantras. In 1967 this legendary Mini starred in The Beatles' film Magical Mystery Tour, and now, to coincide with its landmark 50th anniversary, MINI is dedicating a modern interpretation of George's car to the man himself. This new MINI Cooper one-off has been designed according to the wishes of Olivia Harrison and rekindles the look of George's famous original. "George was a huge MINI fan and he would have enjoyed creating this new version. The fact that MINI's anniversary celebrations will also benefit our Foundation has made it an enjoyable as well as meaningful collaboration," says Olivia Harrison.
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